Review Incentives, Discounts & Giveaways
Amazon prohibits offering compensation in exchange for customer reviews, including gift cards, discounts, refunds, free products, and other rewards.
Promotional incentives can be useful marketing tools, but connecting them to Amazon reviews creates serious compliance risks.
Can You Pay Customers for Amazon Reviews?
No. Amazon prohibits compensation in exchange for customer reviews, even when sellers accept any rating.
- Gift cards for submitting reviews.
- Refunds after posting reviews.
- Free products in exchange for reviews.
- Discount codes conditional on reviewing purchases.
- Giveaway entries requiring an Amazon review.
What About Rewards for Feedback?
Private feedback are different from public Amazon reviews. However, feedback incentives can still raise compliance concerns when connected to review solicitation or marketplace purchases.
Sellers should not assume that a reward is permissible merely because the customer completes a private feedback form.
What About Warranty Benefits?
Legitimate warranty assistance should not depend on posting, changing, or removing a review.
Examples to Avoid
- "Review our product and receive 20% off."
- "Post five stars for a free replacement."
- "Upload your review screenshot to claim a gift."
- "Remove your negative review for a refund."
Best Practices
- Keep review requests separate from promotional incentives.
- Never condition benefits on review activity.
- Review marketplace rules before running promotions.
- Follow applicable advertising and disclosure requirements.
Product Insert Card Compliance Guide
Explore detailed articles covering Amazon product insert rules, review request wording, QR code usage, and common compliance mistakes.
View Insert Card Compliance Guides →For Amazon customer reviews, do not offer compensation in exchange for a review, regardless of its rating.
Official References: Amazon Customer Reviews Policy