Amazon Customer Review Policy
Amazon restricts how sellers may request, influence, and compensate customers for product reviews. Review requests must not manipulate customer ratings or selectively target customers based on their satisfaction.
Customer reviews are essential to the Amazon shopping experience. Understanding Amazon's review policies helps sellers build trust while reducing the risk of account enforcement.
What Amazon Prohibits
Amazon prohibits review manipulation, including:
- Offering gift cards, refunds, discounts, or free products in exchange for Amazon reviews.
- Asking customers specifically for positive or five-star reviews.
- Requesting reviews selectively from customers who report positive experiences.
- Asking customers to change or remove negative reviews in exchange for compensation.
- Arranging reviews through employees, family members, review clubs, or reciprocal review agreements.
- Using third-party services that manipulate review activity.
How Sellers Can Request Reviews
Sellers can request honest, unbiased reviews through permitted channels, including Amazon's official Request a Review feature.
Neutral requests may also appear on product inserts, provided the wording and surrounding customer experience comply with Amazon's policies.
Lower-Risk Example
"Thank you for your purchase. We welcome your honest feedback about your experience."
Prohibited Example
"Leave a five-star Amazon review and receive a $10 gift card."
What Happens When Sellers Violate Review Policies?
Depending on the circumstances, Amazon may remove reviews, restrict listings, issue warnings, or suspend selling privileges.
Using a third-party review tool does not eliminate responsibility for compliance.
Amazon Review Compliance Checklist
- Request honest reviews rather than positive reviews.
- Never exchange compensation for Amazon reviews.
- Do not select review recipients based on satisfaction.
- Do not discourage customers from posting negative reviews.
- Review the complete QR code and landing page experience.
- Check current Amazon policies before launching a campaign.
ReviewScanGo provides QR code-based customer experiences. Sellers should configure campaigns with neutral review requests, no review-linked incentives, and no sentiment-based review solicitation.
Official Reference: Amazon Customer Reviews Policy