Amazon Product Insert Rules & Examples
Amazon product inserts may provide useful product information and neutral review requests, but must not manipulate reviews, offer prohibited incentives, or discourage negative feedback.
Product insert cards can help customers understand their purchases, access instructions, and find product support. Their wording and destinations must follow Amazon's policies.
Are Product Inserts Allowed?
Amazon does not categorically prohibit product inserts. However, inserts must not violate customer review policies or other marketplace requirements.
Examples of Lower-Risk Insert Content
- Product setup and care instructions.
- Safety information.
- Troubleshooting resources.
- Neutral requests for honest reviews.
- Permitted customer support information.
- QR codes leading to useful product resources.
Examples of Risky or Prohibited Messaging
Requesting Positive Reviews
"Love your purchase? Please leave us five stars!"
Problem: Encourages a particular rating rather than unbiased feedback.
Offering Review Rewards
"Leave an Amazon review to receive a $10 gift card."
Problem: Amazon prohibits compensation in exchange for reviews.
Discouraging Negative Reviews
"Before leaving a negative review, contact us."
Problem: Can discourage dissatisfied customers from sharing honest public feedback.
Neutral Messaging
"Thank you for your purchase. We welcome your honest feedback."
Assessment: A more neutral approach, subject to the surrounding customer experience.
What About QR Codes?
A QR code is a link to a digital destination. Compliance depends on what happens after the customer scans it.
A neutral-looking insert should not lead to a funnel that selectively requests positive reviews or promises prohibited incentives.
Are QR Codes Allowed on Amazon Products?
QR codes are not inherently prohibited. Their use must comply with Amazon's applicable policies, including review manipulation and communication restrictions.
Common QR Code Uses
- Digital product manuals.
- Setup and installation videos.
- Troubleshooting information.
- Appropriate product registration.
- Permitted customer support resources.
- Neutral customer review experiences.
Product Insert Compliance Checklist
- Review all review-related wording.
- Remove review-linked rewards.
- Inspect every QR code destination.
- Test different customer responses.
- Confirm communication options comply with Amazon policies.
Product Insert Card Compliance Guide
Explore detailed articles covering Amazon product insert rules, review request wording, QR code usage, and common compliance mistakes.
View Insert Card Compliance Guides →Before printing insert cards in bulk, test the complete QR code experience and review the campaign's messaging.