Review Compliance Center
Understand the rules. Protect your seller account. Build customer trust.
Explore practical guidance on Amazon review policies, FTC regulations, product insert rules, QR codes, review gating, customer feedback, and incentives.
These resources help Amazon sellers understand common compliance risks and make informed decisions about their post-purchase customer experiences.
About ReviewScanGo
ReviewScanGo helps sellers collect reviews and build customer email lists using QR code-powered insert cards and post-purchase funnels that prioritize honest customer feedback, accessible support, and transparent customer engagement.
Explore Compliance Topics
Policies & Regulations
Review Collection & Customer Experience
Product Inserts & QR Codes
Registration & Incentives
What Is Amazon Review Compliance?
Amazon review compliance means collecting customer reviews, feedback, and post-purchase information without manipulating ratings, misleading customers, or violating Amazon's marketplace policies.
For Amazon sellers, compliance extends beyond the wording of a review request. Product insert cards, QR code destinations, customer satisfaction surveys, incentives, and follow-up communications can all affect whether a campaign follows marketplace rules.
Important Compliance Principles
Request Honest Reviews
Avoid requesting only positive or five-star reviews. Review requests should be neutral and unbiased.
Avoid Review Gating
Do not selectively request public reviews based on customer satisfaction ratings or survey responses.
Keep Reviews Unincentivized
Do not offer gift cards, discounts, refunds, or other compensation in exchange for Amazon reviews.
Provide Accessible Support
Help customers resolve product issues without pressuring them to change, remove, or withhold negative reviews.
For more information, read our Amazon Customer Review Policy guide .
How ReviewScanGo Helps Sellers Stay Compliant
ReviewScanGo makes it easier to create QR code-powered product inserts and post-purchase experiences that prioritize honest customer feedback, helpful resources, and transparent customer engagement.
- Smart QR code product inserts
- Branded customer landing pages
- Customer feedback collection
- Product registration workflows
- Customer email collection
- Product support and troubleshooting
- Customizable campaign messaging
- Neutral review request experiences
Are QR Code Product Inserts Allowed on Amazon?
Amazon does not categorically prohibit product insert cards or QR codes. However, their content and destinations must comply with Amazon's applicable policies.
A QR code can direct customers to product instructions, troubleshooting resources, registration information, or other permitted post-purchase experiences. The presence of a QR code alone does not make an insert compliant.
Best Practices
- Providing product instructions
- Offering troubleshooting resources
- Providing permitted customer support
- Using neutral review language
- Offering registration independent of reviews
Risky or Prohibited Practices
- Requesting five-star reviews
- Offering rewards for Amazon reviews
- Filtering review requests by satisfaction
- Discouraging negative reviews
- Conditioning support on review changes
Read our Amazon Product Insert Rules & Examples for detailed guidance.
Frequently Asked Questions
Answers to common questions about Amazon review policies, QR code product inserts, and using ReviewScanGo.
Can I use ReviewScanGo insert cards in Amazon product packaging?
Product insert cards are not categorically prohibited by Amazon. Sellers can use them to provide product information, support, and other appropriate experiences. All printed messaging and QR code destinations must comply with applicable Amazon policies.
Can I collect customer email addresses using ReviewScanGo?
ReviewScanGo supports customer information collection through the campaign funnel. Collecting customer email addresses allows you to build your own email lists.
Can I offer a discount or gift card in exchange for an Amazon review?
No. Amazon prohibits offering compensation such as gift cards, discounts, refunds, or free products in exchange for customer reviews, regardless of whether the review is positive or negative. If you do offer gifts, coupons, discounts, gift cards, etc, all customers must be able to get them unconditionally.
What is review gating, and should I use it?
Review gating occurs when satisfied customers are selectively encouraged to leave public reviews while dissatisfied customers are diverted elsewhere. Amazon prohibits selectively soliciting positive reviews. Customer satisfaction information should not determine who receives an Amazon review request.
Can I direct unhappy customers to customer support?
Yes, providing legitimate customer support is generally appropriate. The concern arises when support routing is used to discourage negative reviews or selectively prevent dissatisfied customers from receiving public review requests.
Can I ask customers to leave a five-star review?
No. Amazon sellers should not request a specific star rating or pressure customers to leave positive reviews. Review requests must be neutral and must not attempt to influence the content or rating.
How does ReviewScanGo help collect more reviews?
ReviewScanGo helps sellers create QR code-powered insert cards and a frictionless post purchase experience to collect honest feedback. Well tested and optimized funnel steps boost review conversion rates as high as 30-40%, far beyond the standard organic conversion rate of less than 1%.