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100% Amazon Compliant Smart Funnel - How It Works

Our smart funnel system is designed to help you engage with your customers and build your email list through a series of interactive steps. The process begins with you creating a campaign promotion in your dashboard, where your customers can redeem a free gift with their product purchase.

With your campaign is set up, you can download the unique QR Code and print it on your product insert card. When customers purchase your products, they can scan the unique QR code on the product insert card to enter your smart funnel to redeem their free gift.

You can optionally create campaigns without a promotion. These promotions are optimized to collect reviews only and a free gift is not offered.

Once in the smart funnel, your customers are prompted to enter their contact information to redeem their free gift. The key to the smart funnel system is based the product feedback rating your customers can leave. Depending on their feedback rating, the smart funnel will direct them to leave a review on your Amazon product detail page if their feedback rating is high (Very Satisfied). If their feedback rating is not very satisfied, the smart funnel will not direct your customers to leave their feedback on your Amazon product detail page. Their feedback will only be recorded for your internal use.

You can view a Demo Campaign to see this in action.

The smart funnel system is 100% Amazon compliant:

  • The smart funnel never incentives reviews
  • The smart funnel doesn't explicitly request only positive reviews
  • Your customers will always receive their free gift, regardless of their feedback rating
  • The smart funnel does not circumvent Amazon's product purchasing workflow

This 100% Amazon compliant smart funnel collects your customers' contact information, allowing you to build your own email list for future marketing campaigns and increase your product review ratings, ultimately leading to more sales.

Verfied vs Unverified Reviews

Our smart funnel system directs your customers directly to your Amazon product review page. When your customers leave a review on your product review page, their review will always be displayed on Amazon as a Verfied review since they purchased the product - a requirement by Amazon for Verified reviews.

Reviews left on Amazon are only shown as Unverified if the reviewer didn't purchased the product or the product was purchased at a deep discount. We've found that on purchases where the discount is around 40% or more, it may lead to the review being displayed as Unverified.

Campaigns

Each campaign has it's own unique smart funnel. For each campaign, you have the option to link one promotion or collect reviews only. You can also link different groups of your products to different campaigns to offer different promotions for your differnt marketing strategies.

You can choose between two campaign strategies.

Option 1: Promotions Strategy

These campaigns are associated to one promotion and you can include multiple products to each campaign. Customers can redeem your free gift and our smart funnel will collect their information and product review.

Before creating a Promotions campaign, the following is required:

  • You must have added at least one product. Refer to the Adding Products section for details.
  • You must have created at least one promotion. Refer to the Creating Promotions section for details.

Option 2: Reviews Strategy

These campaigns are optimized to gather reviews from your customers, a promotion is not required.

* Campaign strategies can not be changed

Creating a Campaign

Step 1: From the main menu and select Campaigns.

Step 2: Click on the +Campaign button. Fill in the campaign details in the form:

  • Campaign Name: Enter a name for the campaign. Only you will see this.
  • Campaign Strategy: Choose the strategy for this campaign. The strategy can not be changed.
  • Promotion: Select the promotion you want to associate with this campaign from the dropdown menu.
  • Marketplaces: Select the marketplaces available in the campaign. Your customers will select the marketplace from where they purchased your product. This will be used to redirect your customers to the correct Amazon marketplace to leave a product review.
  • Product: Select the product(s) you want to promote in this campaign from the dropdown menu. Available marketplaces should match where you are selling these products.
  • Brand Logo: Add your Brand Logo to be displayed on your smart funnels. This will remove the ReviewScanGo branding.
  • Brand Name: Add your Brand name to be displayed on your smart funnels. This will remove the ReviewScanGo branding.
  • Brand Website URL: Your brand website URL. If you provide your brand logo and/or brand name, customers can click on them to visit your website.
  • Customer Must Leave a Review: Do you require the customer to leave a review. If required, the customer can not complete the funnel without leaving a review. Leaving their review on your Amazon product detail page is never required.
  • Review Minimum Character Length: The minimum length of the review your customer must leave
  • Disable Smart Reviews: Enabled by default. Disabling this feature will always request your customer to share their review on your Amazon product detail page regardless of their feedback rating.
  • Is Active: Check this box to make the campaign active.

Once all the required fields are complete, click Submit to save the campaign.

Step 3: Download QR Code

Once you've saved the campaign, a unique QR code is automatically generated for the campaign funnel. Download and print this campaign on your product insert cards.

*Note: Each QR Code is unique to the specific campaign and will never change

You can preview the funnel by clicking on the Preview link or you can test the campaign funnel by scanning the auto generated QR code

Additional Notes

Campaign Status: Campaigns are Inactive by default. When you're ready for customers to use your smart funnel, change the campaign status to Active.

Campaign Preview: By clicking the Preview option, you can see a preview of your campaigns to see what your customers will see when they visit your smart funnel. Preview Mode is visible in Active and Inactive status. Information entered in Preview Mode is not saved.

Video Tutorial

Using Existing Insert Cards

If you have existing insert cards that already have a QR code printed on them, you can continue to use your existing card by redirecting the traffic to your campaign URL. You can find the campaign URL by clicking Edit Campaign button and at the bottom of the campaign page, click on the Funnel Preview link and copying the URL.

Adding Products

Add products that you sell on Amazon. You can link your products to multiple campaigns for your different marketing strategies.

Step 1: From the main menu and select Products.

Step 2: Click on the +Product button. Fill in the product details in the form:

  • Product Name: Enter the name of your product. This will be displayed in the smart funnel.
  • ASIN: Enter the products ASIN. This is the unique product identifier. The ASIN is 10-digits and starts with B0. This will be used to direct your customer to the correct Amazon product review page.
    Note: If the product you're adding is a variation, you must enter the child ASIN, you can not use the parent ASIN.
  • Product Image: Upload high-quality image of the product. This will be displayed in the smart funnel.

Once all the required fields are filled, click Submit to save the product.

Video Tutorial

Creating Promotions

Create promotions for your various marketing strategies. You can link each promotion to multiple campaigns.

Step 1: From the main menu, select Promotions.

Step 2: Click on the +Promotion button. Fill in the promotion details in the form:

  • Promotion Name: Enter a name for the promotion. This will be displayed in the smart funnel.
  • Promotion Image: Upload high-quality image that represents your promotion. This will be displayed in the smart funnel.
  • Promotion Type: Choose the type of promotion (More Info)
  • Description: Provide a description of the promotion. This will be displayed in the smart funnel.
  • Delivery Method: Choose if the promotion will emailed or shipped to your customer.
  • Code Type: Select the type of discount code (ie: Same code for every customer or every customer will get a unique code)
  • Coupon Code: If everyone gets the same code, enter the coupon code.
  • Coupon Codes List: If every customer gets a unique code, enter the list of coupon codes. Physical and digital gift cards will have a unique card number and PIN. Some cards such as VISA or Mastercard gift cards may also have an expiration date. Enter each cards details in the list. Amazon promotions will only be a unique code. Each time a customer makes a redemption, details for a code from this list will be delivered to the customer and removed from the list.
  • Delivery Method: Select if the promotion will be digitally delivered such as a coupon code or file download or physically shipped such as a free product.
  • Approval Method: Select if redemptions are manually approved or automatically approved and delivered upon completion of redemption. If manually approved, you must approve each redemption before your customers will receive the free gift.

Once all the required fields are filled, click Submit to save the promotion.

Video Tutorial

Gift Cards, Promotions and Free Gifts

Gift Cards

Physical gift cards can be purchased online or from your local retail store. You can mail gift cards to your customers by choosing the Gift Card option when you create a new promotion. You can also hand them out by email by entering the card details (Card Number, PIN and Expiration Date) into the promotion by selecting the Virtual Gift card option. The card details will be emailed to your customer when you manually approve their claim.

eGift Cards

eGift cards can be purchased online on a claim by claim basis. When you manually approve a claim, visit an online retailer to purchase an eGift card. Enter the customers email address on the retailers website as the recipient to have the eGift card emailed to your customer. These can be purchased on a claim by claim basis. View an example eGift Card

Promo Codes

You can offer percentage off discounts or Buy One Get One offers by creating Amazon promotions through your Amazon Seller Central account. Learn how to create an Amazon promotion here or you can find more information on Amazon here.

Free Gifts

If you are offering free gifts such as a free bonus product that you sell on Amazon, you can either ship the item to your customers yourself or if the product is being fulfilled by FBA (Fulfillment By Amazon), then you can ship a unit directly from your Amazon inventory by creating a fulfillment order.

Digital Download

You can offer an ebook, extended warranty, or other doigitally downloadable content you'd like to offer to your customers. These must be in PDF format and less than 5mb.

Where to Get Gift Cards or Promo Codes

Gift Cards

Physical gift cards can be purchased online or from your local retail store. You can also purchase eGift cards online such as Amazon eGift cards here.

Discounts, Coupons and Promo Codes

You can create coupons or generate promo codes or discount codes through your e-commerce service or platform such as Shopify or eBay. You can also generate your own codes through your own website e-commerce platform, for example, if you're using WooCommerce, you can find more info here.

Additionally, you can create Percentage Off or Buy One Get One promotions on Amazon. Learn how to create an Amazon promotion here or you can find more information on Amazon here.

How to Enter Coupon Codes

Same Code for Every Customer

Choose this option if every customer will use the same discount code to redeem the offer. For example, if you have a $5 off coupon and everyone will use the same discount code "SAVE5", then choose Same Code for Every Customer and enter "SAVE5" in the Coupon Code field on the promotion.

Every Customer Will Get a Unique Code

Choose this option if everyone customer will receive a different code in order to redeem the offer such as a single use Amazon Promotion. You can also choose this option if you've purchased physical gift cards and you'd like to automatically send each customer the card details through our system instead of mailing the card. Enter your list of codes or the gift card details into the Coupon Codes List for the promotion.

Coupon Codes List

Add coupon codes as needed. Add additional coupon codes at anytime.

Claims Center

On your claim center dashboard, you can review all of your customers redemptions. You can view their contact details, product purchase, order number, feedback, as well as if they were redirected to your Amazon product detail page.

You can manually verify their product purchase and process their claims to deliver their free gift.

You can also see a summary and metrics of your campaigns performance.

Clicking on the customers name will display their contact details as well as a list of their claims history.

Click on the edit button to view details of the specific claim. You can view the status of the claim and any actions that are required.

With digital promotions, you have the option to manually deliver the promotion clicking the Delivery button. This will automatically send your customer the digital product by email.

With physical promotions, your customers mailing address will be displayed so you can ship the product to them.

Once the claim has been verified and delivered, you can mark the claim as processed by clicking on the "Mark as Processed" button. You'll be able to see the status of when the claim was processed and what was delivered to your customer.

Video Tutorial

White Label or Add Personalized Branding to the Smart Funnel

You can replace the ReviewScanGo branding in your Smart Funnels and outgoing customer emails with your own branding. In your campaign settings, you can set your business name, upload your logo and include your website URL. When your logo or business name is clicked, it will lead your customers to your website URL.

* This feature is only available on the Business and Enterprise plans.

How to Create an Amazon Promotion

Log in to Seller Central and navigate to Avertising > Promotions and on the Percentage Off option, click Create.

Step 1: Set the Promotion Conditions

Buyer Purchases: Set how many items the shopper must purchase in order to claim the promotion. We recommend setting this to 1

Purchased Items: Choose which product or products this promotion applies to

Buyer Gets: Set the discount the shopper will get. We recommend at least 5% off

Applies To: We recommend setting this to Purchased Items

Set Your Budget: Set your budget

Tiers: Set these to the match the previous values you've set above

Step 2: Set the Promotion Schedule:

Start Date: Choose the date and time for the promotion to start

End Date Choose the date and time for the promotion to end

Step 3: Set Additional Settings

Promotion Title: Give your promotion a name

Tracking ID: Leave this as default

Claim Code: We recommend setting this to Single-Use or Group. Choose Single-Use if you want each shopper to get their own promo code - you will have to generate a list of codes on the next step. Choose Group if all shoppers will use the same promo code.

One Redemption per customer: *IMPORTANT* Make sure this is checkmarked

Claim Code: If set to Group, enter the promo code the shoppers will use to claim this promotion

Stacked Promotions: Choose if you want to allow shoppers to stack additional discounts with this promotions

Show promotion on detail page: Choose if you want this promotion displayed on your product detail page

Step 4: Review Promotion

Review the promotion settings and click Submit

Optional: Generating Promo Codes

If you chose Single-Use, you'll need to generate the unique claim codes for the promotion. Each shopper will get their own unique code to claim your promotion.

Step 1: Click on Manage Your Promotions. If you don't see your newly created promotion, choose Pending from the drop down menu and click Search.

Step 2: Under Actions, click View

Step 3: Click on Manage Claim Codes.

Group Name: Give this set of claim codes a name

Quantity: Choose how many codes you'd like to generate

Click Create

Click Download and save the list of generated codes.

Enter the codes in your promotion on ReviewScanGo. If you run out of codes, you can generate more codes on Amazon by following these steps and add them to your promotion at any time.

How to Buy and Process eGift Cards

eGift cards can be purchased online on a claim by claim basis. For example, you can purchase $5 Amazon eGift cards like this.

Processing eGift Card Claims

When a claim is submitted, follow these steps to process the claim:

Step 1: Verify the Order ID

Step 2: Nagivate to the eGift Card purchase page

Step 3: Enter the eGift Card dollar amount

Step 4: Enter the customers name and email address

Step 5: Complete the eGift card purchase to email the eGift card to your customer

Step 6: Mark the claim as Processed in your Claim Center